The Work
Agency caliber/contractor flexibility
Moving up the ranks at some of the world's most elite communications agencies, I learned what it takes to deliver measurable results in real-time. After launching my career as a reporter and paying my dues on high-stakes PR campaigns in Washington, D.C. and Chicago, 24/7 reputation management is in my blood. Working side-by-side top business leaders and functional teams taught me how to build consensus around critical issues, then quickly pivot to tell your side of the story. I've positioned the C-suite for success by developing comms plans that drive their organizational goals and bring their vision to life.
I can quickly jump in on short-term or crisis projects or be an on-call resource for strategic counsel as needed. Writing is what I do best, and no assignment is too ambitious or too messy.
No two plans look the same
I know what it takes to lead communications functions at Fortune 500 companies — if the annual comms plan hasn't changed by February you probably aren't doing it right. From annual meetings to new brand rollouts to video storytelling, the most effective stakeholder engagement is always evolving. A local neighborhood podcast or employee FB group might be just as important as The New York Times.
I identify the intersection of culture, customer and community, and develop a plan to reach your unique audiences where they are. Taking the time to map a customer or employee journey shapes engagement and communications strategy. There will always be a place for speeches (I've written dozens) and prepping spokespeople for town halls or media (too many to count), but the willingness to be nimble and authentic with stakeholder outreach differentiates reputational leaders from the rest.